I help individuals, companies and organizations increase empathy and personal connection to positively impact teams, customers and communities.
I do this through the key building block of empathy: Storytelling.
For companies, I collaborate with leadership to define personal or company narratives and identify areas where greater empathy is needed. Then I craft the most powerful story to help the team create bonds, build communities and drive social impact.
Melissa Lafsky is a storyteller, thought leader and communications expert with over fifteen years of experience in media and interactive story development. She has helped brands such as Facebook, GE, Dollar Shave Club and Citibank identify their unique story and define their social impact role, and then worked with them to create high-engagement content and custom campaigns that connect with the desired audience.
A former journalist, Melissa was an associate editor at the Huffington Post, the founding editor of the New York Times’ Freakonomics blog, the founding editor of Newsweek’s iPad edition, and has appeared as an on-air commentator for CNBC, MSNBC, CNN and Fox Business. She practiced labor and employment law for two years in New York City before shifting to journalism. After overcoming a personal trauma she trained as a holistic health practitioner and career coach. Her work around empathy and compassion brings a unique perspective and depth of human connection to brands.
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”
- Ursula K. Le Guin
For brands, be they Fortune 100 companies or two-person startups, stories are the most powerful tool to build relationships with audiences and create loyal customers.
We highlight every brand's unique narrative and bring it to life in a way that reaches and influences the right people, from employees to consumers to investors.
Contact us for detailed portfolio
and case studies.